In 1999 Venture (Pvt.) Ltd, Sole Distributors of Samsung Mobiles in Pakistan, appointed Art Techniques (Pvt.) Ltd as their Advertising Agency to handle Samsung Mobiles Brand. For over Five Years we performed our role successfully to help it reach Leadership Position within shortest time.
Our services included the following:
- Countrywide Brand Launch
- Brand Management
- Advertising Strategy
- Planning & Execution of Integrated Media Campaigns
- Media Releases
- Development & Production of Marketing Material
- Design & Placement of Press Ads Nationwide
- Corporate Communication
- Product Launches & Corporate Events
- Brand Activation
- PR Campaign for Issue Management
- Audio-Visual Productions
- In-Store Activities
- Showroom Branding
Art Techniques partnered with Chimera (Pvt.) Ltd, Sole Distributors of Nokia Mobile Phones in Pakistan, as their Advertising Agency in 1998. We handled Nokia Brand for more than Five Years
Services offered:
- Brand Launch in Pakistan
- Building & Managing the Brand
- Short & Long Term Advertising Plans
- Countrywide Product Launch Campaigns
- Media Planning & Releases
- Development & Production of Marketing Material
- Developing & Placing Press Ads Nationwide
- Handling Product Launches & Corporate Events
- Promotional Campaigns
- Audio-Visual Productions
- Showroom Branding & Activities
- PR Campaign
Art Techniques is the Appointed Agency of DWP Group, Distributors of Samsung Electronics in Pakistan for over 10 years. We have offered them 360 degrees advertising solutions across all media channels, ATL & BTL, for their complete product range.
- Media Strategy
- Nationwide Product Launch Media Campaigns
- Brand Management
- Media Planning & Release
- Design & Production of Marketing Material
- Designing & Placing Newspaper & Magazine Ads
- Product Launch & Corporate Events
- Activation & On-Ground Activities
- TV & Radio Commercials
- PR Campaign
Art Techniques handled Sony Brand for over 8 years. Our advertising and promotional activities for Sony helped enhance the brand equity. But the highlight of our work was the Trendsetting BTL Activities.
- Sony World Exhibition with hands-on product experience
- In-Store Programs
- Nationwide Product Launch Campaigns
- Brand Activation
- Design & Production of Promotional Material
- Giveaways & Corporate Gifts
- Design & Printing of Marketing Material
Gree AC Brand is a living proof of our strength in Brand Management. On winning this account in 2005 our challenge was to create mass awareness of this little known brand in Pakistan and build its image as a premium brand in a highly cluttered market. We achieved it with amazing success within an unprecedented time frame.
Our services have been wide ranged:
- Market Research
- Brand Strategy
- Media Planning
- Brand Launch
- Countrywide Media Campaigns
- Development of Product Brochures & Other Marketing Material
- Showroom Activities
- Brand Activation
- Production of TV & Radio Commercials
